So You Want to Write a Book…

BySue Toth

You’re a business expert. You know your stuff in your chosen industry. You’ve had years of experience. Why not share your knowledge with potential clients? There’s no better way to do that than to write a book. Here are just a few ways a book can help you:

  1. A book will position you as an expert in your field. You’ve spent years learning all the ins and outs of your industry, and you’ve become a success. Why not let others know that? Sharing your knowledge will let your clients—and potential clients—know that you are a thought leader in your field. What better way to inspire confidence from those who are thinking of hiring you?
  2. You can use a book as a business card. Think about it. How many business cards have you saved? They get stuffed in a briefcase or jacket pocket, only to be forgotten about. That’s not going to happen with a book. When you leave prospects with a book, it will stay on their desk, and they will refer to it when they have a question. Again, you’re the expert, and you won’t be forgotten!
  3. Your book can get you great business perks. Looking for speaking engagements, publicity, more customers? Use your book to put you on the fast track to all of these exciting opportunities.

This all sounds wonderful, you’re thinking. But I don’t like to write! And I don’t really have time to write a whole book! Here are a couple of hints to help you get started:

  1. Start with an outline. Make notes about your area of expertise, Think about all the things you do in a day. Then decide what would best help your clients, and put that material into an outline.
  2. Look back at other written material you have. Blogs, e-newsletters, articles, etc. that you’ve written in the past can be the start of a book.
  3. Work with a professional writer. If you’re completely stumped as to how to get that book out of your head and onto the page, a professional can work with your ideas and do the writing for you.

Are you ready to get started on your book? Let’s talk. I can work with you to put together a well-written, error-free, professional piece of work. Contact me at 973-362-5382 or sue@suetoth.com and we can get started.

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